A Comprehensive Look at the Three Generations of Labubu: Which One Strikes Your Fancy?
Labubu, as the flagship character under Pop Mart, has always managed to create a sensation in the collectible toy world with each new release. Today, let’s take a deep dive into the first, second, and third generations of Labubu to explore the unique charm of each.

First Generation: Heartbeat Macaron Series (Released on 2023/10/26)
The first generation of Labubu made a sweet debut with the “Heartbeat Macaron” series. It quickly gained popularity for its adorable yet distinctive appearance. With iconic blush and playful freckles on its face, dark skin paired with chestnut hair, and a height of 37.5cm, it exudes a retro and cute vibe, like a little fairy straight out of a fairy tale. The color palette includes gentle beige like soy milk and sweet pink-purple like lychee berry, perfectly capturing the sweet atmosphere. This series is also highly sought after in the second-hand market, with the hidden edition’s unique design and rarity driving up its price.
Second Generation: Sit-Sit Party Series (Released on 2024/07/11)
The second generation, “Sit-Sit Party,” brought new changes to Labubu’s design. The face retains the blush but loses the freckles, the skin turns fair, the hair becomes gray, and the height increases to 38cm, giving it a more fashionable and fresh look. The main posture is “sitting,” which is lazy and comfortable, making it perfect as a desktop ornament. The combination of a denim jacket and a plaster statue lining is quite ingenious, and the dark style gives Labubu a cooler edge, satisfying the preferences of many players who seek individuality and becoming a new favorite for collectors.
Third Generation: High Energy Ahead Series (Released on 2025/04/24)
The third generation, “High Energy Ahead,” caused a global sensation as soon as it was launched. For the first time, it adopted the tie-dye gradient technique in craftsmanship, bidding farewell to solid colors. The three-dimensional texture enhances the tactile experience. Each piece comes with a dedicated clip, allowing it to be hung on bags or keychains as a super eye-catching trendy accessory. Based on the concept of “a fluffy little beast floating in the universe,” it uses high-saturation colors and realistic plush textures to create a mysterious and dreamy image. The six regular editions each represent different emotional energies such as love (LOVE) and happiness (HAPPINESS). The hidden edition “Ego (ID)” features black and gray plush fur paired with rainbow teeth and dazzling pupils, exuding mystery and coolness, and maintaining high popularity.

Each generation of Labubu has its own unique highlights, from the classic cute style of the first generation, to the individual coolness of the second generation, and the trendy innovation of the third generation. Whether you are a seasoned collector or a newcomer, you can find your favorite in the world of Labubu. Which generation is your favorite?
From www.fooodiee.com